Banning Foreign Pharmacies From Sponsored Search: The Online Consumer Respo...

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Banning Foreign Pharmacies From Sponsored Search: The Online Consumer ResponseISBN13:9781505909425ISBN10:1505909422Author:Bureau of Economics Federal Trade Commis (Author)Description:Increased Competition From The Internet Has Raised A Concern Of Product Quality For Online Prescription Drugs The Food And Drug Administration (Fda) Prohibits The Importation Of Unapproved Drugs Into The Us And The National Association Of Boards Of Pharmacy (Nabp) Emphasizes Their Illegality And Cites Examples Of Unsafe Drugs From Rogue Pharmacies An Investigation By The Department Of Justice (Doj) Revealed That Google Was Allowing Unapproved Canadian Pharmacies To Advertise On Their Search Engine And Target Us Consumers Because Of Heightened Concern To Protect Consumers, Google Agreed To Ban Non-Nabp-Certified Pharmacies From Their Sponsored Search Listings In February 2010 And Settled With The Doj In August 2011 We Study How The Ban On Non-Nabp-Certified Pharmacies From Sponsored Search Listings AEcts Consumer Search On The Internet Using Click-Through Data From Comscore, We Find That Non-Nabp-Certified Pharmacies Receive Fewer Clicks After The Ban, And This EEct Is Heterogeneous In Particular, Pharmacies Not Certified By The Nabp, But Certified By Other Sources (Other-Certified Sites), Experience A Reduction In Total Clicks, And Some Of Their Lost Paid Clicks Are Replaced By Organic Clicks These EEcts Do Not Change Significantly After The Doj Settlement In Contrast, Pharmacies Not Certified By Any Of The Four Major Certification Agencies SuEr A Greater Reduction In Both Paid And Organic Clicks, And The Reduction Was Exacerbated After The Doj Settlement These Results Suggest That The Ban Has Increased The Search Cost For Other-Certified Sites, But At Least Some Consumers Overcome The Search Cost By Switching From Paid To Organic Links In Addition To Search Cost, The Ban May Have Increased Concerns For Uncertified Sites And Discouraged Consumers From Reaching Them Via Both Paid And Organic Links Binding:Paperback, PaperbackPublisher:CREATESPACEPublication Date:2015-01-03Weight:0.3 lbsDimensions:0.1'' H x 11.02'' L x 8.5'' WNumber of Pages:48Language:English

Price: 14.65 USD

Location: USA

End Time: 2024-02-21T11:28:31.000Z

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