Description: Branded Interactions. Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only part of interactive brand identity; complex user experiences closely interlink conception, design and technology, and integrate consistent prototyping and testing. The importance of mobile experience has grown exponentially in recent years, while interactive ads, chatbots and digital billboards are increasingly found in the real world. The interface is now the brand, and this changes the professional profile of designers. This extensively updated edition of Branded Interactions is a practical handbook for professional digital designers and those just starting out. It guides the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. Packed with real-world examples from brands like Google, Amazon and Lego, as well as plenty of case studies, this book incorporates a wealth of design theory and diagrams to help build a solid framework for any project - incorporating brand strategy at every stage while remaining flexible to leave room for creativity. FREE 2-3 business days delivery Every Transaction done to 12:00 AM with instant payment will be send the same working day, any transaction done after 12:00 AM will be posted NEXT WORKING DAY. All our international orders are shipped via Ebay Global Shipping Program, we DONT charge for international shipping! Ebay charge and take all payments, so we dont know shipping costs to yours country but you can check them when you proceed to checkout. We can be contacted at any time through eBay messages if you have any questions, comments or product requests. We will respond to you within 24 hours
Price: 18.99 GBP
Location: Mansfield
End Time: 2024-11-18T18:24:23.000Z
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Book Title: Branded Interactions
Item Height: 265mm
Item Width: 200mm
Author: Marco Spies, Katja Wenger
Publication Name: Branded Interactions: Marketing Through Design in the Digital Age
Format: Hardcover
Language: English
Publisher: Thames & Hudson LTD
Subject: Advertising
Publication Year: 2020
Type: Textbook
Item Weight: 1480g
Number of Pages: 352 Pages
