Description: Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the success of high-end brands.Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this timely reference publication is designed for use by business professionals, researchers, and graduate-level students.
Price: 189 GBP
Location: Gloucester
End Time: 2024-11-12T21:02:18.000Z
Shipping Cost: 32.73 GBP
Product Images
Item Specifics
Return postage will be paid by: Buyer
Returns Accepted: Returns Accepted
After receiving the item, your buyer should cancel the purchase within: 60 days
Return policy details:
EAN: 9781466699588
UPC: 9781466699588
ISBN: 9781466699588
MPN: N/A
Book Title: Global Marketing Strategies for the Promotion of L
Item Length: 27.9 cm
Item Weight: 1.13 kg
Item Height: 229 mm
Item Width: 152 mm
Series: Advances in Marketing, Customer Relationship Management, and E-Services
Author: Rosalia Gallo, Fabrizio Mosca
Publication Name: Global Marketing Strategies for the Promotion of Luxury Goods
Format: Hardcover
Language: English
Publisher: Idea Group,U.S.
Subject: Management
Publication Year: 2016
Type: Textbook
Number of Pages: 300 Pages
