Marketing Management: A Strategic Decisionmaking Approach

Description: Marketing Management: A Strategic Decisionmaking Approach by Mullins, John W.; Walker, Orville C.; Boyd, Harper W., Jr. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less

Price: 5.6 USD

Location: Aurora, Illinois

End Time: 2024-08-20T04:56:43.000Z

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Binding: Paperback

Weight: 2 lbs

Product Group: Book

IsTextBook: Yes

Number of Pages: 560 Pages

Language: English

Publication Name: Marketing Management : a Strategic Decisionmaking Approach

Publisher: McGraw-Hill Companies, T.H.E.

Publication Year: 2006

Subject: Marketing / General

Item Height: 0.8 in

Features: Revised

Item Weight: 2.1 Oz

Type: Textbook

Subject Area: Business & Economics

Author: Harper W. Boyd, Harper W. Boyd Jr., Orville C. Walker, John W. Mullins

Item Length: 9.9 in

Item Width: 7.9 in

Format: Perfect