Marketing Management By Philip Kotler, Kevin Keller, 16TH INTERNATION EDITION

Description: About the Book:- 1.) Including Indian case studies with new age businesses2.) Marketing Insight emphasizes a key marketing concept for in-depth coverage and better understanding3.) Marketing Spotlight–relevant real-world cases of companies and brands to illustrate the marketing concepts4.) Chapter-end summary for a comprehensive and quick review.HIGHLIGHTS OF THIS EDITION1.) Feature enriched and updated content considering the tremendous evolution in business models owing to digitalization, social media marketing, growing e-commerce, and direct-to-consumer business.2.) Over 55 Case studies of leading Indian brands like Amul, Asian Paints, Bajaj, Bandhan Bank, Biocon, Cadbury, Eureka Forbes, FabIndia, Fevicol, HDFC Bank, Infosys, Kaya Clinic, Mahindra, Maruti Suzuki, PaperBoat,Reliance Jio, SBI Yono, Taj Hotels, Tata Motors, Tanishq, Tata Trusts, Titan, TCS, Wipro, and many more3.) Explores cases of new-age businesses like bigbasket, Clirnet, cult.fit.About the BookThis edition has been updated keeping in view the tremendous disruptions in the business models due to the ongoing globalization, the increasing role of corporate social responsibility; technological advancement, growth in e-commerce, increasing digital communication, the growing impact of social media, and the widespread use of data analytics, marketing automation, and artificial intelligence. These created opportunities as well as challenges for businesses. Co-authored by noted academicians, Professor Kevin Lane Keller, Professor Alexander Chernev, Professor Jagdish N. Sheth and Professor G. Shainesh, the book continues to draw on the rich findings of various scientific disciplines—such as economics, behavioral science, and management theory—for fundamental concepts and tools that are directly applicable to marketing challenges and opportunities. Enriched with Indian cases studies, the text is comprehensive, lucid, and engaging at the same time, with the latest examples that illustrate effective marketing principles, strategies, and practices. The points of discussion and the discourse on the topics are useful not just for the students of marketing but also for practicing managers to design and execute successful marketing strategies. Brand New - Shrink Wrapped - Box Packed FAST SHIPPING Through FedEx/DHL/UPS/Aramex Shipping Information Ø We ship to US, Canada, UK, and Europe Countries via DHL/FedEx/UPS/Aramex/USPS (exclude Saturday, Sunday & Public Holiday). Ø Tracking number will be uploaded into your eBay page. Ø We don’t ship to PO BOX, APO/FPO/PR address. Ø The phone number is required at the time of delivery. Ø No responsibility to be accepted in case of Non-Delivery due to wrong address, Non-Availability at the time of Delivery. Ø In case of Non-Delivery, you are advised to contact your local carrier indicating your tracking number and claim the delivery. Ø In case of package being returned due to Non-Delivery, a re-shipping charge of $15.00 shall be applicable for USA & Canada only. For all other countries please check with us. Ø Buyer is responsible for any customs or import duties as per rules & regulations in your country. Ø We can not change the shipping address or cancel the order if the book shipped out. Return & Exchange Policy Ø Returns accepted only in case of delivery of wrong edition or defective/damaged book within 30 days after the date of delivery. Ø In case of a return the refund shall be done only through PayPal subject to a 15% re-stocking fee. Ø The buyer shall be responsible for all Return Shipping costs. Return shipping cost shall be paid only in case of damaged book received. Ø Customers must request a Returned Authorization Number from us before a return. The tracking number of return shipment is required.

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End Time: 2024-12-08T16:02:05.000Z

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