Description: Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.
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Title: Marketing Research And Modeling: Progress And Prospects : A Tribu
Weight: 806
EAN: 9781402075964
ISBN-10: 9781402075964
Date of Publication: 2003-12
Place of Publication: 2003-12
Book Series: Springer
Genre: BUSINESS & ECONOMICS / Marketing / Research
Narrative Type: N/A
Features: N/A
Intended Audience: N/A
Ex Libris: No
Editor: N/A
Edition: N/A
Pagination: 364
Dimensions: 921x614
Number of Pages: 346 Pages
Language: English
Publication Name: Marketing Research and Modeling: Progress and Prospects: a Tribute to Paul E. Green
Publisher: Springer-Verlag New York Inc.
Publication Year: 2003
Subject: Marketing, Business
Item Height: 235 mm
Item Weight: 1520 g
Type: Textbook
Author: Yoram Wind, Paul E. Green
Series: International Series in Quantitative Marketing
Item Width: 155 mm
Format: Hardcover
