Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Phishing For Phools: The Economics Of Manipulation And DeceptionISBN13:9780691173023ISBN10:0691173028Author:Akerlof, George A. (Author), Shiller, Robert J. (Author)Description:Ever Since Adam Smith, The Central Teaching Of Economics Has Been That Free Markets Provide Us With Material Well-Being, As If By An Invisible Hand In Phishing For Phools, Nobel Prize-Winning Economists George Akerlof And Robert Shiller Deliver A Fundamental Challenge To This Insight, Arguing That Markets Harm As Well As Help Us As Long As There Is Profit To Be Made, Sellers Will Systematically Exploit Our Psychological Weaknesses And Our Ignorance Through Manipulation And Deception Rather Than Being Essentially Benign And Always Creating The Greater Good, Markets Are Inherently Filled With Tricks And Traps And Will Phish Us As Phools Phishing For Phools Therefore Strikes A Radically New Direction In Economics, Based On The Intuitive Idea That Markets Both Give And Take Away Akerlof And Shiller Bring This Idea To Life Through Dozens Of Stories That Show How Phishing Affects Everyone, In Almost Every Walk Of Life We Spend Our Money Up To The Limit, And Then Worry About How To Pay The Next Month's Bills The Financial System Soars, Then Crashes We Are Attracted, More Than We Know, By Advertising Our Political System Is Distorted By Money We Pay Too Much For Gym Memberships, Cars, Houses, And Credit Cards Drug Companies Ingeniously Market Pharmaceuticals That Do Us Little Good, And Sometimes Are Downright Dangerous Phishing For Phools Explores The Central Role Of Manipulation And Deception In Fascinating Detail In Each Of These Areas And Many More It Thereby Explains A Paradox: Why, At A Time When We Are Better Off Than Ever Before In History, All Too Many Of Us Are Leading Lives Of Quiet Desperation At The Same Time, The Book Tells Stories Of Individuals Who Have Stood Against Economic Trickery--And How It Can Be Reduced Through Greater Knowledge, Reform, And Regulation Binding:Paperback, PaperbackPublisher:Princeton University PressPublication Date:2016-08-16Weight:0.6 lbsDimensions:0.9'' H x 7.9'' L x 5.3'' WNumber of Pages:288Language:English
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Book Title: Phishing for Phools : the Economics of Manipulation and Deception
Number of Pages: 288 Pages
Language: English
Publisher: Princeton University Press
Publication Year: 2016
Topic: Consumer Behavior, Finance / General, General, Free Enterprise
Item Height: 0.6 in
Genre: Psychology, Business & Economics
Item Weight: 9 Oz
Author: George A. Akerlof, Robert J. Shiller
Item Length: 8 in
Item Width: 5.2 in
Format: Trade Paperback